When is Cyber Monday? Dates & Shopping Trends

Cyber Monday is one of the biggest online shopping events of the year in the United Kingdom, following right after Black Friday.
It’s a day when retailers across the UK — from Amazon and Argos to John Lewis and Currys — roll out massive online-only discounts on electronics, fashion, home goods, and gifts.

The event has become a key part of the UK’s Christmas shopping season, marking the shift from in-store bargains to online deals.

When is Cyber Monday UK? (2024–2028)

Cyber Monday always falls on the Monday after Black Friday, which means the exact date changes each year depending on the calendar.

In 2025, Cyber Monday will take place on Monday, 1 December 2025.

What Is Cyber Monday?

Cyber Monday is a dedicated online shopping day filled with limited-time offers and digital-only discounts.
The term was first coined in 2005 by the National Retail Federation (NRF) in the United States to describe a surge in online shopping after Thanksgiving weekend.

In the UK, the concept gained traction around 2009, when major British retailers adopted the American model to boost e-commerce sales in the run-up to Christmas.

Today, Cyber Monday is not just a single day — it’s often part of a four-day “Cyber Weekend”, running from Black Friday through Monday, with some deals extending into Tuesday.

Cyber Monday in the UK: How It Works

1. Online Focus
Cyber Monday is primarily an online event. Retailers release exclusive web deals on popular products, and many extend the offers through their apps.

2. Retail Participation
Top UK brands such as Amazon UK, John Lewis, Currys, ASOS, Boots, and Argos lead the charge, while smaller independent stores also take part to attract new customers.

3. Consumer Behaviour
British shoppers use Cyber Monday to buy Christmas gifts early, compare prices, and take advantage of next-day delivery offers.
Most sales are in electronics, gadgets, beauty, fashion, and home appliances.

4. Digital Trends

• Over 60% of UK Cyber Monday purchases are now made on mobile devices.
• Many shoppers use price-tracking tools like Honey or Google Shopping to verify discounts.
• Retailers employ AI-driven recommendations and personalised deals to increase conversion.

Why Cyber Monday Matters

Cyber Monday generates billions of pounds in online sales across the UK each year.
For retailers, it’s a crucial time to clear stock and boost holiday revenue.
For consumers, it’s the perfect opportunity to grab pre-Christmas bargains without the in-store rush.

According to IMRG (Interactive Media in Retail Group), UK shoppers spent over £1.4 billion online during Cyber Monday 2023 — a figure expected to rise steadily through 2028.

Cyber Monday vs Black Friday

In the UK, many retailers now merge both events into a single extended sale week, so shoppers enjoy continuous discounts from Friday through Monday.

Future Trends (2025–2028)

1. Earlier Sale Launches: Black Friday and Cyber Monday offers will likely begin earlier each November.
2. AI & Personalisation: Expect smarter, AI-powered product suggestions and loyalty rewards.
3. Sustainable Shopping: More “Green Monday” campaigns and sustainable packaging efforts.
4. Faster Deliveries: Same-day delivery and in-store collection will become standard.
5. Global Coordination: International e-commerce will continue to blend US and UK retail calendars.

Summary

• Cyber Monday UK 2025: Monday, 1 December 2025
• Purpose: To offer online-exclusive discounts and boost pre-Christmas sales
• Started: 2005 (US), popular in UK since 2009
• Focus: E-commerce, deals on electronics, fashion, home goods
• Next Dates: 2 Dec 2024 · 1 Dec 2025 · 30 Nov 2026 · 29 Nov 2027 · 27 Nov 2028

Cyber Monday has become more than just a shopping day — it’s now a symbol of the UK’s digital retail evolution and consumer convenience though not a holiday in UK.

Frequently Asked Questions